Posted on Oct 12th 2019

Junior Social Media Manager – Kitchen Appliances and Coffee


Full time



Posted on Oct 12th 2019


Full time



Job Title

Junior Social Media Manager – Kitchen Appliances and Coffee

Job Description

In this role, you have the opportunity to

  • Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Health Technology;

You are responsible for

  • Manage social media activities including the set-up and optimization of multiple projects on a daily basis.
  • Generate high quality social media content on all relevant social media platforms in China e.g. Redbook, Weibo, WeChat, Douyin, Kuaishou, Bilibili, Zhihu etc.
  • Build a deep understanding of each social media platform in China and share insights and new developments with colleagues.
  • Develop a 3-month social media calendar and align it with the overall activation plan.
  • Create briefings to ensure that influencers understand our objectives and present our unique selling points in an authentic and engaging way.
  • Leverage social listening to answer questions from consumers in a professional way and share consumer feedbacks to drive continuous improvement.
  • Develop scripts to demonstrate our products during livestreaming.
  • Set SMART KPIs and generate reporting and insights from our social media initiatives and livestreaming activities.
  • Identify upcoming KOLs and recipe/food trends that are relevant for our businesses.
  • Establish good relationships with key stakeholders including influencers, external agencies and cross-functional internal teams. Share the social media activation plan and results regularly with e.g. sales, e-trade and retail customers.
  • Manage the budget: ensure POs have been created before starting projects.
  • Always act with integrity and follow the Philips Global Business Principles.

You are a part of

Philips China Kitchen Appliances team. You will report to Business Marketing Director ,Kitchen Appliance & Coffee and collaborate with many other teams including Trade Marketing, Digital marketing, PR, E-commerce, Sales, Finance etc.,.

To succeed in this role, you should have the following skills and experience

  • Minimum 1-2 years of experience in marketing role with a proven track record of generating consumer demand in an effective way. 
  • University degree with Business/ Strategic Marketing direction.
  • A high affinity with digital marketing, CRM and e-commerce. Is able to demonstrate understanding of digital landscape and multi-channel environment.  
  • A strong understanding of consumer motivations and insights 
  • An organizer with excellent planning & organizational skills, being able to prioritize and manage both short term and long term tasks/priorities and stress resistant.
  • An outgoing personality who is persuasive in communication, has ability to collaborate effective with and manage stakeholders and agency partners. 
  • A passion for healthy homemade food and cooking.
  • Excellent fluency in written/spoken Chinese and English.

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.


If you forgot your password, you can click the Forgot Password  button on the Sign In screen to reset it. 

If you have any other questions regarding the recruitment process please refer to our FAQs. In case of technical difficulties with the website, please send an email to 
(Note: To ensure fairness and legal compliance in our recruitment processes, only technical issues will be monitored through the above inbox. Please do not submit resumes or applications to this email, as they will not be reviewed. Only applications received through the online application process will be considered.)




Over 125 years ago, Frederik and Gerard Philips started a small light bulb company in Eindhoven. Little did they realize that it would become a global force of innovation, committed to improving billions of lives worldwide. But it did. Today, Philips is a world leading health technology company with a vision to make life better for people worldwide through meaningful innovation. Making good on this promise depends on our passionate, inspirational, collaborative and diverse team. We have over 80,000+ brilliant people around the world but are always looking for more. Like-minded, motivated, focused minds to join us in creating a healthier, more connected society while tranforming themselves personally and professionally. Working at Philips is more than a job. It's an experience filled with unexcepted moments that will transform you in lasting and positive ways. Help us improve the world for the better while building a career that no one could have planned for. Even you.




* 我希望收到飞利浦工作提醒。 这是什么意思?


No similar jobs found