Posted on Oct 12th 2019

Innovation Marketing Manager, HomeCare


Full time



Posted on Oct 12th 2019


Full time



Job Title

Innovation Marketing Manager, HomeCare

Job Description

In this role, you have the opportunity to

  • Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Health Technology;

You are responsible for

  • Defines marketing innovation strategy in BMC plan.
  • Own category roadmap, co-work with BG for G4L innovations, co-work with innovation center for L4L, and co-work with BCC for C2B.
  • Make sure leading innovations in the market and deliver higher PI and profit in a rightful pricing and FCP. Translate the consumer needs/insight to VPC and specification. Guide MM and Marcom for best appropriate communication strategy suitable for the VPC.
  • Ensure new innovation business case realization, both sales and P&L.
  • Close track industry trend and competition new launches, to find out new opportunity or threat. Guide roadmap development.
  • Work with Marcom, MM, to deliver relevant campaigns and sell out activations, including big deal model, or gift box development to support local activation.
  • Work with MM to implement product portfolio realization, including PIPO, sku# management.

You are a part of

This position reports to Air BMC Lead, responsible for total Air innovation (purifiers, hydro, NVS, etc.), including innovation strategy in BMC plan, roadmap co-work with BG, L4L innovation co-work with China innovation center, C2B co-work with BCC, portfolio management, phase in phase out, sku# management. This position cooperate with BG, innovation center, CMI, marketing managers, activation managers, BCC, etc. and external agencies.

To succeed in this role, you should have the following skills and experience

  • Bachelor degree. Major in marketing, innovation background preferred.
  • Experience: experience of marketing innovation management, roadmap and portfolio planning, category strategy and execution, VPC and product specification development, product launch, cross work with upstream and sales, R&D, finance.
  • Competency and skills:
  • Quick learning and willingness to explore, review, improve.
  • Teamwork spirit, respect matrix team members. Challenge in a constructive way to always strive for improvements.
  • Good at consumer insight, VPC development, strategic planning etc.
  • Master in understanding and expression, to make sure understand target audience, customers, and management teams.
  • Fluent English & Mandarin

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

  • A professional but fun workplace, A healthy work-life balance environment;
  • An energetic, genuine, inventive, supportive and dynamic team atmosphere;

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.


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Over 125 years ago, Frederik and Gerard Philips started a small light bulb company in Eindhoven. Little did they realize that it would become a global force of innovation, committed to improving billions of lives worldwide. But it did. Today, Philips is a world leading health technology company with a vision to make life better for people worldwide through meaningful innovation. Making good on this promise depends on our passionate, inspirational, collaborative and diverse team. We have over 80,000+ brilliant people around the world but are always looking for more. Like-minded, motivated, focused minds to join us in creating a healthier, more connected society while tranforming themselves personally and professionally. Working at Philips is more than a job. It's an experience filled with unexcepted moments that will transform you in lasting and positive ways. Help us improve the world for the better while building a career that no one could have planned for. Even you.




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