Posted on Oct 12th 2019

Marketing Manager, Oral Healthcare


Full time



Posted on Oct 12th 2019


Full time



Job Title

Marketing Manager, Oral Healthcare

Job Description

In this role, you have the opportunity to

  • Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Health Technology;
  • Own a core and leading business;

You are responsible for

Manages top and bottom line of the CO ( China commercial) .

  • Ensures BG/category sales, IGM and ISM targets are met in CO – is a link between Commercial function and BG/category, and manages SKU portfolio/rationalization/ PWF/supply/stock
  • Understand the root cause of sales performance and Initiates corrective actions where necessary

    • Runs the business planning cycle of the CO for the BG/ category

  • Owns the business planning and review cycle (AOP/RoFo, etc.)
  • Able to translate marketing & data analysis into business opportunities and reflect into business strategy.
  • Drive Prestige segment annual planning and creates annual account activities and AnP planning that is in line with strategy.
  • Responsible for PWF management, plan and execute CCC plans successfully.
  • Responsible for local Demand Plan (AOP, RoFo and SIOP) and P*Q plan for BG/ category.
  • Translate business strategy into integrated marketing plan to drive brand awareness, interest and finally purchase.
  • Enhance Philips ETB brand equity via prestige segment marketing communication campaign.
  • Drives optimal working of commercial triangle (Marketing – Integrated Marketing Communication – Sales)

    • Owns the local market introduction process per proposition

  • Develops and executes proposition activation plans (incl. A&P/Margin) in line with category guidelines
  • Owns CO activation budget for the BG/category (A&P/Margin)
  • Supports account team planning where required

    • Acts as prime interface to BG/category Marketing Managers

  • Tracks sales, market shares and margins. Responsible for GFK analysis of own market
  • Drives and shares local market insights (incl. marketing effectiveness), requirements for BG/category, and activation best practices
  • Functions as lead country on certain initiatives by providing direct input to category

You are a part of

The Oral Healthcare marketing team, a key category within Philips Personal Health portfolio. You will report to the Marketing Director and collaborate with many other teams including Trade Marketing, Digital marketing, E-commerce, Finance etc.,.

To succeed in this role, you should have the following skills and experience

  • Min.10 years of business experience, in Marketing and preferably has some experience with EC.
  • University level above preferably with business/strategic marketing direction
  • Familiar with product market introductions
  • Background in FMCG, or cosmetics
  • Ideally have worked in multiple categories in Marketing roles within country or BU organizations
  • Ability to run P&L
  • Strong leadership
  • Strong & Clear communication capability
  • Ability to think from a broad business perspective and strategically, open-minded and could think out-of-box

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

  • A professional but fun workplace, A healthy work-life balance environment;
  • An energetic, genuine, inventive, supportive and dynamic team atmosphere;

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.


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Over 125 years ago, Frederik and Gerard Philips started a small light bulb company in Eindhoven. Little did they realize that it would become a global force of innovation, committed to improving billions of lives worldwide. But it did. Today, Philips is a world leading health technology company with a vision to make life better for people worldwide through meaningful innovation. Making good on this promise depends on our passionate, inspirational, collaborative and diverse team. We have over 80,000+ brilliant people around the world but are always looking for more. Like-minded, motivated, focused minds to join us in creating a healthier, more connected society while tranforming themselves personally and professionally. Working at Philips is more than a job. It's an experience filled with unexcepted moments that will transform you in lasting and positive ways. Help us improve the world for the better while building a career that no one could have planned for. Even you.




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