Posted on Oct 12th 2019

BMC Leader OHC, PH GrC


Full time



Posted on Oct 12th 2019


Full time



Job Title

BMC Leader OHC, PH GrC

Job Description

In this role, you have the opportunity to

  • Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Health Technology;

You are responsible for

  • Based on the Personal Health Cluster Strategy and brand strategy in the Market, develops and implements the 24 month rolling Integrated Marketing Plan in the Market (LMAP). Works cross business and cross-cluster, where required (for example consumer facing Sleep business), to ensure all consumer facing marketing activities are covered in the Market.
  • Drives Marketing team (Business Marketing Managers and professional marketing and Local Marketing Strategy and planning, owning the A&P spent responsibility.
  • Responsible for effective BMC planning based on granular SOB analyses: Partner with BM&S Leader and Business BDM to build the BMC handshake and ongoing performance management against plan. Orchestrates the BMC process and secures BMC targets in conjunction with BM&S Leader and Sales Leader (across all BMC for the overall product portfolio in the Market).
  • Drives demand generation and ensures that business performance is being delivered according to KPIs such as yearly sales, order intake, market shares, Integral Gross Margin (IGM) through price realization in markets, A&P, Integral Sales Margin (ISM) and marketing ROI.
  • Portfolio Marketing:
    • Provides inputs to the cluster marketing for the definition of the 24 month planning including selection of the champion propositions / SoB
    • Provide inputs to the businesses during the VPC and PDLM to ensure local relevance
    • Together with Category Leader determines product and service portfolio for the Markets, setting up and executing roadmaps for the introduction of new products or updates and the phasing-out of existing products in such a way that an optimal product and service portfolio is available on the market in time and with low costs of stock
    • Champions the voice of the customer and manages a holistic customer experience in the Market across the product and services portfolio 
  • Drives localization of global content and local content creation (influencers, PR, etc.), to ensure successful launch for new products/services/solutions in the market in collaboration with the Digital Business Consumer Leader and Trade Shopper Marketing Leader.
  • Contributes actively to the development of new business models and new channels in collaboration with the Sales Leader (who leads)
  • Drives consumer loyalty by aligning the necessary resources within the Market
  • In collaboration with Insights & Analytics group responsible for validation of the local insights and source of business - Co-leads the CoE Insights & Analytics for the Personal Health Cluster in the Market (assigned resources from CoE Insights & Analytics residing in Group Marketing). Provide business with local insights about markets, competition and trends, and provides input to the Businesses during VPC and PDLM
  • Marketing Performance Optimization and drives continuous improvements applying LEAN.

You are a part of

The Philips Personal Health Cluster. You will report to BM&S Leader and collaborate with many other teams including Consumer and D2C team, Sales team, Finance and Operation team etc.

To succeed in this role, you should have the following skills and experience

  • 15+ years of international marketing/sales experience in consumer industry.
  • Working experience in complex, matrixed, multinational environment.
  • Experience managing the entire marketing portfolio, including marketing insights, value proposition generation, pricing, communications, channel management and planning across a complex portfolio with multiple categories.
  • Experience with P&L management incl. revenue and margin management
  • Demonstrated experience in digital marketing and developing online and offline customer engagement strategies, including SEO, web analytics, e-Commerce and CRM
  • Experience with leading a cross functional team
  • University level education (PhD or an MBA), preferred in business or strategic marketing
  • Problem – solving skills

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

  • A professional but fun workplace, A healthy work-life balance environment;
  • An energetic, genuine, inventive, supportive and dynamic team atmosphere;

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.


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Over 125 years ago, Frederik and Gerard Philips started a small light bulb company in Eindhoven. Little did they realize that it would become a global force of innovation, committed to improving billions of lives worldwide. But it did. Today, Philips is a world leading health technology company with a vision to make life better for people worldwide through meaningful innovation. Making good on this promise depends on our passionate, inspirational, collaborative and diverse team. We have over 80,000+ brilliant people around the world but are always looking for more. Like-minded, motivated, focused minds to join us in creating a healthier, more connected society while tranforming themselves personally and professionally. Working at Philips is more than a job. It's an experience filled with unexcepted moments that will transform you in lasting and positive ways. Help us improve the world for the better while building a career that no one could have planned for. Even you.




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