Posted on Oct 12th 2019

Ali Asst. Performance Marketing Manager,Oral Healthcare


Full time



Posted on Oct 12th 2019


Full time



Job Title

Ali Asst. Performance Marketing Manager,Oral Healthcare

Job Description

In this role, you have the opportunity to

  • Build a high growth business that will help improve the lives of millions people in China, while advancing Philips digital transformation journey as a global leader in Health Technology;


  • To cook TMall by category paid media strategy, 100% high quality execution of paid media agency and store, improve media efficiency and closely work with Alimama team to explore the new and right approach mix to help company and category healthy and sustainable growth in Ali.


  • Cook related category Tmall paid media strategy, incl. new shopper targeting, loyal shoppers activation, drive specific traffic to help big promotion boost and etc.
  • Lead agency cook detailed media targeting plan, via shopper group segmentation test, AB test and by category insight deep dive
  • Closely work with databank ISV on shopper insight deep dive and optimize media targeting efficiency with related data help.
  • Daily track the paid media performance, generate related reports and continuously review and adjust base on real time performance.
  • Closely work with Alimama team on potential new media approaches understanding and trend catch up to continuously improve media mix and strategy.

You are a part of

  • Reporting line: Reports to Ali Data & Performance Marketing Leader
  • Stakeholders: External: Alimama, Tmall buyers, PH paid media agency, PH Tmall stores ; Internal: PH marketing team, PH Ali sales team.

To succeed in this role, you should have the following skills and experience

  • More than 3 years’ experience in digital media buying area
  • Know well about Alibaba paid media methodology and experienced with Alibaba in-site paid media execution.
  • Strong testing design and analytics skills (e.g. A/B testing) is required
  • Good sales skill to manage bilateral relationships, drive all cross function team at the same pace to deliver business result.
  • Results oriented, Self-motivated and could work under pressure and dynamic circumstance
  • Good English command and paper work skill.

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

  • A professional but fun workplace, A healthy work-life balance environment;
  • An energetic, genuine, inventive, supportive and dynamic team atmosphere;

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.


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Over 125 years ago, Frederik and Gerard Philips started a small light bulb company in Eindhoven. Little did they realize that it would become a global force of innovation, committed to improving billions of lives worldwide. But it did. Today, Philips is a world leading health technology company with a vision to make life better for people worldwide through meaningful innovation. Making good on this promise depends on our passionate, inspirational, collaborative and diverse team. We have over 80,000+ brilliant people around the world but are always looking for more. Like-minded, motivated, focused minds to join us in creating a healthier, more connected society while tranforming themselves personally and professionally. Working at Philips is more than a job. It's an experience filled with unexcepted moments that will transform you in lasting and positive ways. Help us improve the world for the better while building a career that no one could have planned for. Even you.




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