Posted on Oct 12th 2019

Digital Marketing Manager - Domestic Appliance

中国,上海,上海

Full time

336773

保存职位

Posted on Oct 12th 2019

中国,上海,上海

Full time

373568

保存职位

Job Title

Digital Marketing Manager - Domestic Appliance

Job Description

In this role, you have the opportunity to

Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Health Technology;

You are responsible for

  • Understand consumer decision journey and Chine media environment, develop digital ecosystem for E2E activation
  • Develop and automate the tracking functionality, campaign DMP, ensure accurate and quality of data captured, continuous improvement with agencies on data gathering solutions and data processing flows to automate reporting
  • Support online activation via updating campaign weekly reports and connect with stakeholders (BMC/BCC/Global) with the latest performance and insight delivery on activated digital touch points
  • Address business challenges and articulate the data insights with business situation, to align data driven conclusions and optimization actions with stakeholders on activation, including digital media touch points, Creative content and EC ROI
  • Be the performance eyes and ears for in-market activity with a voracious focus on continuous performance improvement to the Digital Activation

You are a part of

The fast growing Philips Personal Health Business; a critical member of the Domestic Appliance Marketing Team.

To succeed in this role, you should have the following skills and experience

  • 5+ years of Digital experience in B2C industry, marketing/communication background is preferred
  • Strong data analysis skill and good digital innovation mindset
  • Knowledge of China media and data tools like Databank, Jiushufang & Alimama, understand data availability and data tracking solutions
  • Track record on media optimization and EC growth with data insights
  • Ability to think from business and sales perspective, team player, communication & organizational skills
  • Fluent English & Mandarin

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

  • A professional but fun workplace, A healthy work-life balance environment;
  • An energetic, genuine, inventive, supportive and dynamic team atmosphere;

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.

Contact

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(Note: To ensure fairness and legal compliance in our recruitment processes, only technical issues will be monitored through the above inbox. Please do not submit resumes or applications to this email, as they will not be reviewed. Only applications received through the online application process will be considered.)

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你不知道的飞利浦

Over 125 years ago, Frederik and Gerard Philips started a small light bulb company in Eindhoven. Little did they realize that it would become a global force of innovation, committed to improving billions of lives worldwide. But it did. Today, Philips is a world leading health technology company with a vision to make life better for people worldwide through meaningful innovation. Making good on this promise depends on our passionate, inspirational, collaborative and diverse team. We have over 80,000+ brilliant people around the world but are always looking for more. Like-minded, motivated, focused minds to join us in creating a healthier, more connected society while tranforming themselves personally and professionally. Working at Philips is more than a job. It's an experience filled with unexcepted moments that will transform you in lasting and positive ways. Help us improve the world for the better while building a career that no one could have planned for. Even you.

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