Posted on Oct 12th 2019

Ali Consumer Operation Manager


Full time



Posted on Oct 12th 2019


Full time



Job Title

Ali Consumer Operation Manager

Job Description

In this role, you have the opportunity to

  • Build a high growth business that will help improve the lives of millions people in China, while advancing Philips digital transformation journey as a global leader in Health Technology;
  • As a Consumer Operation Manager, you will responsible for Philips Personal Health Alibaba-Tmall in-store consumer operation of Philips Tmall platform including design consumer in-store experience, optimize user experience, manage store member and products Rating & Reviews, also involved in store promoter training and deal with consumer care of after sale service.
  • This job scope covers consumer prospects generation and management, develop and execute Tmall in-store operational excellence program, Personal health CRM programs and 3rd party collaboration, new retail and consumer decision journey mechanisms.
  • Take champion role to develop and deliver world class consumer experience journey and test the effectiveness of various marketing mechanisms and develop Philips best practices of in-store excellence.


  • You will be responsible for developing and executing Philips consumer operation program to uplift the total consumer experience, which including including design consumer in-store experience, optimize user experience, store member and product rating & reviews management, also involved in store promoter training and deal with consumer care of after saleservice.
  • Initiate new idea and test new concept to uplift the consumer engagement and develop consumer activation plan.
  • Work with CRM/Business Marketing/Data team to develop consumer annual recruitment plan, and lead consumer recruitment strategy planning, plan and conduct consumer lifecycle management, improve the consumer retention, loyalty and sales conversion.
  • Develop and execute monthly consumer activation, monitor the progress and evaluate the performance.
  • Tracking and review the progress and continually improve consumer shopping experience, based on segmentation needs, develop and execute personalization communication matrix (who/when/where/what/How) to engage our consumers.
  • Demonstrate a combined expertise of digital & consumer insights & ecommerce operation & content marketing.
  • Leverage category insights & trend to create effective consumer engagement and high-quality activation programs, analyse and define the category and segmentations growth drivers and opportunities.
  • Conduct daily management, monthly store level review and related data analysis.
  • Support commercial team achieve sales target from consumer standpoint of view.
  • Partner up with many stakeholders (BMC/Consumer marketing/Consumer Care/TP store/Agency, etc.) to plan and execute the consumer operation program and cross category project.

You are a part of

Ali Team, reports to E-marketing Leader

Stakeholders: External: Alibaba Xiao’er, Tmall TP store, Business Marketing Combination team, Sales team/Data team, Consumer Marketing team,External agencies

To succeed in this role, you should have the following skills and experience

  • 6-8 years of prior experience in Ecommerce / Digital marketing area, with proven experience in managing consumer operation projects from conception to implementation to delivery with quantifiable results, from leading to supervising the execution.
  • Strong business sense and ecommerce operation skills, able to generate the insights and translate it to business actions.
  • Knowledge of digital, Early adopter of various digital applications and always link the trends with consumer activation. 
  • Middle to high level experience on data analysis and reporting.
  • Problem solving skills with flexible approaching and creative thinking.
  • Result driven, able to delivery results with limited resources and high pressure.
  • Proactive, good team work spirit with consumer centricity mindset and entrepreneurship to make the things happen.
  • Bachelor degree in a business-related field, along with a proven track record of success.
  • English communication skills of both writing and oral speaking.

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

  • A professional but fun workplace, A healthy work-life balance environment;
  • An energetic, genuine, inventive, supportive and dynamic team atmosphere;

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.


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Over 125 years ago, Frederik and Gerard Philips started a small light bulb company in Eindhoven. Little did they realize that it would become a global force of innovation, committed to improving billions of lives worldwide. But it did. Today, Philips is a world leading health technology company with a vision to make life better for people worldwide through meaningful innovation. Making good on this promise depends on our passionate, inspirational, collaborative and diverse team. We have over 80,000+ brilliant people around the world but are always looking for more. Like-minded, motivated, focused minds to join us in creating a healthier, more connected society while tranforming themselves personally and professionally. Working at Philips is more than a job. It's an experience filled with unexcepted moments that will transform you in lasting and positive ways. Help us improve the world for the better while building a career that no one could have planned for. Even you.




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