Posted on Oct 12th 2019

Senior CRM Manager, Loyalty Program& Campaign


Full time



Posted on Oct 12th 2019


Full time



Job Title

Senior CRM Manager, Loyalty Program& Campaign

Job Description

In this role, you have the opportunity to

  • Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Health Technology;

You are responsible for

Lead omni-channel CRM loyalty program and operation for PH China.

  • Design and launch PH China loyalty program cross channel and category.
  • Consumer centric operation based on loyalty program to maximize member lifetime value.
  • Review and optimize loyalty program to continually improve performance.

Consumer recruitment

  • Work with BG/Marketing/sales team/recruitment teams to develop consumer annual recruitment.
  • Lead consumer recruitment strategy planning, work with cross function to ensure recruitment.

Consumer engagement

  • Develop consumer engagement plan together with loyalty program.
  • Leverage BG/Marketing/sales team/digital resources and assets to engage with consumers.
  • Work with CRM engagement team to execute the engagement program and maximize member experience.

Consumer activation

  • Work with BMC/BCC to develop consumer activation plan.

  • Leverage internal and BG/marketing/sales team/digital resources and assets to convert consumers.
  • Track and review the progress and continually improve performance.

Be the CRM key contact window to work with BMC/BCC

  • Align program calendar and communication strategies with branding and marking team, regularly communicate with BMC/BCC.
  • Be the consumer expert to participate business planning and reviewing meeting.
  • Support BMC to implement activities such as new product launch, seasonal promotion from member perspectives.

Business innovator

  • Lead Business innovation such as private community operation.
  • Monitor and share member/category/industry trend and insight.
  • Initiate new ideas and test new concept to uplift the CRM performance and DTC sales.

You are a part of

You will report to CRM Director and collaborate with many other teams including Marketing Manager, Digital marketing, PR, E-trade Marketing etc.,.

To succeed in this role, you should have the following skills and experience

  • Bachelor degree or above, at least 10 years working experience in CRM and consumer marketing, Cosmetics, FMCG industry is preferred.
  • Around 7+ years CRM / loyalty & reward system development / member operation experience.
  • Experience of Omni-channel (Tmall/JD/offline) CRM and reward system is a must.
  • Excellent consumer centric approach, business mind set and data analysis; Good English skills.
  • Strong communication skills and project management capability.
  • Problem solving skills with flexible approaching and creative thinking.
  • Result driven, be able to deliver results with limited resource and pressure.
  • Strong leadership, working with enthusiasm and self-motivated.

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible

 work schedule and access to local well-being focused activities.

  • A professional but fun workplace, A healthy work-life balance environment;
  • An energetic, genuine, inventive, supportive and dynamic team atmosphere;

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.


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Over 125 years ago, Frederik and Gerard Philips started a small light bulb company in Eindhoven. Little did they realize that it would become a global force of innovation, committed to improving billions of lives worldwide. But it did. Today, Philips is a world leading health technology company with a vision to make life better for people worldwide through meaningful innovation. Making good on this promise depends on our passionate, inspirational, collaborative and diverse team. We have over 80,000+ brilliant people around the world but are always looking for more. Like-minded, motivated, focused minds to join us in creating a healthier, more connected society while tranforming themselves personally and professionally. Working at Philips is more than a job. It's an experience filled with unexcepted moments that will transform you in lasting and positive ways. Help us improve the world for the better while building a career that no one could have planned for. Even you.




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