Posted on Oct 12th 2019

CRM, Sr. DTC Manager


Full time



Posted on Oct 12th 2019


Full time



Job Title

CRM, Sr. DTC Manager

Job Description

In this role, you have the opportunity to

  • Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Health Technology;

You are responsible for

Taking a key leadership role, reporting directly to the CRM Head, he/she will be fully in charge of long term/short term DTC strategy and operation; the key responsibility will cover:

  • Develop and implement new DTC model framework, including sales model, financial impact, content planning and team buildup.
  • Manage D2C ecom platform investment control and daily a&p follow-up with business Partner ,Build out and own commercial planning of all D2C business, work closely with cross-functional teams and external agency.
  • Ecom sales forecast and projection for month/year
  • Business driver control and plan: sales driver planning and control
  • Ecom data flow design and tracking from consumer data flow to business data flow : CRM data management is a must
  • ROIC model Reporting and Optimization on business plan
  • Sales order reconcile with accounting and business partner
  • Fully responsible for designing the offering, the membership and referral programs whilst as well as accelerate building the key functions in DTC platform to support not only the current business but also the future needs.
  • Analyze site metrics and related data to identify opportunities to improve conversion rate, use date to evaluate ideas and continually improve the shopper experience across the site.
  • Work with IT, operation, finance & relevant function to deeply involved in the whole life cycle of self-development projects to achieve business targets, including in system design improvement, systems development, system

You are a part of

You will report to CRM Director and collaborate with many other teams including Marketing Manager, Digital marketing, PR, E-trade Marketing etc.,.

To succeed in this role, you should have the following skills and experience

  • >10 years + E-Commerce experience in leading companies
  • D2C E-Commerce experience is a must
  • Excellent planning and communications skills.
  • The ability to gather, analyze and evaluate facts and to prepare and present concise oral and written reports.
  • Passion for future Ecommerce trend exploration, creative and out-of-the-box thinker.
  • High learning agility with fast reaction. Highly self-motivated and self-sufficient.
  • Problem solving skills with flexible approaching and creative thinking.
  • Result driven, be able to deliver results with limited resource and pressure.
  • Fluent oral and written English

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible

 work schedule and access to local well-being focused activities.

  • A professional but fun workplace, A healthy work-life balance environment;
  • An energetic, genuine, inventive, supportive and dynamic team atmosphere;

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.


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Over 125 years ago, Frederik and Gerard Philips started a small light bulb company in Eindhoven. Little did they realize that it would become a global force of innovation, committed to improving billions of lives worldwide. But it did. Today, Philips is a world leading health technology company with a vision to make life better for people worldwide through meaningful innovation. Making good on this promise depends on our passionate, inspirational, collaborative and diverse team. We have over 80,000+ brilliant people around the world but are always looking for more. Like-minded, motivated, focused minds to join us in creating a healthier, more connected society while tranforming themselves personally and professionally. Working at Philips is more than a job. It's an experience filled with unexcepted moments that will transform you in lasting and positive ways. Help us improve the world for the better while building a career that no one could have planned for. Even you.




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