Posted on Oct 12th 2019

Campaign Performance Manager

中国,上海,上海

Full time

336773

保存职位

Posted on Oct 12th 2019

中国,上海,上海

Full time

383127

保存职位

Job Title

Campaign Performance Manager

Job Description

In this role, you have the opportunity to support actively the markets by orchestrating the campaign and always-on of all in-hub activities leading to increased performance.

You are responsible for:

  • Responsible for supervising and managing the squad of activation resources to ensure effective operations in line with service level agreements.
  • Focus on all in-hub activities supporting integrated campaigns and programs and always-on presence for Philips Domestic Appliances.
  • Acts as single point of contact for Markets ensuring that all campaign activations are planned, set up, run, and optimized according to the defined strategy and development processes, as well as making sure that all foundations (owned and earned media) are in place.
  • Ensure the activation ecosystem and target are defined, appropriate, and in line with overall KPI's.
  • Ensure each media are in place and follow iteration loops when needed.
  • Manage campaign performance of hub activities and ongoing performance reporting on behalf of the market.
  • Ensures effective communication and co-operation between the local Market team and the activation hub team.
  • Leverage best practices and help to streamline the activation marketing processes in your market.
     

You are part of:

The new Domestic Appliances new team led by Urszula Uchańska. This team will be responsible for  the transformation and innovating in the Greater China Market for business Domestic Appliances. As we value diversity, we have a multi-functional and diverse team, with different points of view, different ways of thinking, new capabilities to strengthen and improve the digital strategy for our customers.

To succeed in this role, you should have the following skills and experience

  • Master or Bachelor's degree in Marketing, Business Administration, or related field.
  • +5 years of experience of driving digital excellence and managing digital campaigns in a complex business environment in a central or market function
  • Deep understanding of owned (.com, email marketing), earned and paid media (SEA, social, programmatic) methodologies and ability to apply in 360 campaign approach
  • Creative, hands-on and entrepreneur mentality, E2E ownership combined with excellent analytical, strategic and communication skills
  • Highly consumer focused; translating audience insights and data into high-engaging and converting activities
  • Experience in writing and briefing agencies on digital and social campaigns, inhouse-media experience would be a plus
  • Driving collaboration across organizational boundaries, agile way of thinking and working
  • Experience of influencing and managing a wide range of stakeholders
  • Excellent English skills

In return, we offer you
A meaningful career, with new challenges in our dynamic organization, working in an encouraging multinational and multicultural environment. We are happy to provide you with this opportunity to work with new technologies. You will be surrounded by passionate and committed, colleagues who share your ambition to create outstanding customer experiences. Your work will be ambitious and full of opportunities for growth. Variety and challenge will be part of your daily routines.

Why should you join Domestic Appliances?

Philips’ Domestic Appliances business is a global leader with EUR 2.3 billion in sales in 2019 in kitchen appliances, coffee, garment care and home care appliances, with successful products such as the Airfryer, Perfect Care Steam Generators, Automatic Coffee Machines with LatteGo and SpeedPro Max Aqua vacuum cleaner, and many more that are used by millions of people every day across the world. 

In January 2020, Philips announced that it would be considering new ownership options for Domestic Appliances, as it is not a strategic fit for the company’s future as a health technology leader, and committed to finding the right home for the business to ensure that it is set up for continued success serving customers, leveraging the Philips brand and driving growth across the markets that it serves. 

In its 128-year history as a leading innovator, Philips has had to reinvent itself a number of times to remain competitive. This has involved several high-profile divestments, resulting in the company’s successful track record in managing complex change of this scale.  Such transformations offer unique opportunities for employees to ‘make their mark’ and gain expertise in a specific and dynamic environment - those who can deliver results while navigating and contributing to changes will gain unique skills and perspective that will prove valuable for the rest of their careers.

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(Note: To ensure fairness and legal compliance in our recruitment processes, only technical issues will be monitored through the above inbox. Please do not submit resumes or applications to this email, as they will not be reviewed. Only applications received through the online application process will be considered.)

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Over 125 years ago, Frederik and Gerard Philips started a small light bulb company in Eindhoven. Little did they realize that it would become a global force of innovation, committed to improving billions of lives worldwide. But it did. Today, Philips is a world leading health technology company with a vision to make life better for people worldwide through meaningful innovation. Making good on this promise depends on our passionate, inspirational, collaborative and diverse team. We have over 80,000+ brilliant people around the world but are always looking for more. Like-minded, motivated, focused minds to join us in creating a healthier, more connected society while tranforming themselves personally and professionally. Working at Philips is more than a job. It's an experience filled with unexcepted moments that will transform you in lasting and positive ways. Help us improve the world for the better while building a career that no one could have planned for. Even you.

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