Posted on Oct 12th 2019

Digital Solution Marketing Manager


Full time



Posted on Oct 12th 2019


Full time



Job Title

Digital Solution Marketing Manager

Job Description

In this role, you have the opportunity to

Be responsible for SRC 2b & 2c digital solution, including social media/content media and consumer digital solution development. At meanwhile, you will also responsible for key product digital activation and drive retail business growth accordingly.

You are responsible for

  • Build up solid digital activation plan for key products. Deeply dig out product USP and understand consumer needs and touch points, conduct digital planning translating core message into touchpoints. This role will also have opportunity to take in charge of premium retail product line to overlook product strategy not only digital campaign.
  • Address business challenges and articulate the data insights with business situation, to align data driven conclusions and optimization actions with stakeholders on activation, including digital media touch points, Creative content.
  • Support online activation and connect with stakeholders with the latest performance and insight delivery on activated digital touch points.
  • Support retail product marketing manager on brand building to build a professional and premium brand image
  • Be the performance eyes and ears for in-market activity with a voracious focus on continuous performance improvement to the Digital Activation

You are a part of

S&RC Marketing team, you will base in Shanghai and report to Business Marketing Leader.

To succeed in this role, you should have the following skills and experience

  • 5+ years of Digital marketing experience in B2C industry, product management experience is preferred.
  • Strong data analysis skill and good digital innovation mindset.
  • Knowledge of China media and understand data availability and data tracking solutions.
  • Track record on media optimization and EC growth with data insights.
  • Ability to think from business and sales perspective, team player, communication & organizational skills.
  • Fluent English & Mandarin 

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.


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Over 125 years ago, Frederik and Gerard Philips started a small light bulb company in Eindhoven. Little did they realize that it would become a global force of innovation, committed to improving billions of lives worldwide. But it did. Today, Philips is a world leading health technology company with a vision to make life better for people worldwide through meaningful innovation. Making good on this promise depends on our passionate, inspirational, collaborative and diverse team. We have over 80,000+ brilliant people around the world but are always looking for more. Like-minded, motivated, focused minds to join us in creating a healthier, more connected society while tranforming themselves personally and professionally. Working at Philips is more than a job. It's an experience filled with unexcepted moments that will transform you in lasting and positive ways. Help us improve the world for the better while building a career that no one could have planned for. Even you.




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