社会英才
Posted on Oct 12th 2019
您的职责是：
管理品类促销资源
ü ANP费用管理及ROI Review
ü 根据唯品发展战略，制定品类年度/月度促销计划
ü 回顾品类执行情况，分析品类年度/月度销售数据
控制及分配品类的营销资源
ü 控制、设定并分配品类的各项费用
ü 流量计划&BRIEF: 广告资源位购买（OTD、采销资源位）、
ü 跟踪并监督品类在渠道各项费用使用情况和成效
ü 回顾和评估各项费用使用情况，分析费比等重要指标并形成报告
ü 监督促销活动在渠道的实际数据，销量情况收集情况
ü 分析、评估渠道促销活动成效并总结经验
ü 根据活动成效评估结果，优化并修改促销机制
建立品类数据管理
ü 整合年度/月度品类在渠道销售表现
ü 分析、对比竞争对手的销售情况和促销机制
ü 为市场部提供品类渠道洞察
跨团队合作
ü 与市场部，汇总品类资源到渠道资源的整合
ü 活动沟通：频道活动、平台活动、品牌活动、联合活动（页面、流量、利益点、机制、资源、目标、客服同步备案）
ü 与市场部和运营团队合作，制定品类渠道发展策略和促销机制
ü 与运营团队合作，进行产品/渠道销售预测
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Over 125 years ago, Frederik and Gerard Philips started a small light bulb company in Eindhoven. Little did they realize that it would become a global force of innovation, committed to improving billions of lives worldwide. But it did. Today, Philips is a world leading health technology company with a vision to make life better for people worldwide through meaningful innovation. Making good on this promise depends on our passionate, inspirational, collaborative and diverse team. We have over 80,000+ brilliant people around the world but are always looking for more. Like-minded, motivated, focused minds to join us in creating a healthier, more connected society while tranforming themselves personally and professionally. Working at Philips is more than a job. It's an experience filled with unexcepted moments that will transform you in lasting and positive ways. Help us improve the world for the better while building a career that no one could have planned for. Even you.
