Posted on Oct 12th 2019

E-trade Marketing Manager VIP/JD POP

中国,上海,上海

Full time

336773

保存职位

Posted on Oct 12th 2019

中国,上海,上海

Full time

387818

保存职位

Job Title

E-trade Marketing Manager VIP/JD POP

Job Description

您的职责是:

管理品类促销资源

ü  ANP费用管理及ROI Review

ü  根据唯品发展战略,制定品类年度/月度促销计划

ü  回顾品类执行情况,分析品类年度/月度销售数据

控制及分配品类的营销资源

ü  控制、设定并分配品类的各项费用

ü  流量计划&BRIEF: 广告资源位购买(OTD、采销资源位)、

ü  跟踪并监督品类在渠道各项费用使用情况和成效

ü  回顾和评估各项费用使用情况,分析费比等重要指标并形成报告

ü  监督促销活动在渠道的实际数据,销量情况收集情况

ü  分析、评估渠道促销活动成效并总结经验

ü  根据活动成效评估结果,优化并修改促销机制

建立品类数据管理

ü  整合年度/月度品类在渠道销售表现

ü  分析、对比竞争对手的销售情况和促销机制

ü  为市场部提供品类渠道洞察

跨团队合作

ü  与市场部,汇总品类资源到渠道资源的整合

ü  活动沟通:频道活动、平台活动、品牌活动、联合活动(页面、流量、利益点、机制、资源、目标、客服同步备案)

ü  与市场部和运营团队合作,制定品类渠道发展策略和促销机制

ü  与运营团队合作,进行产品/渠道销售预测

Contact

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If you have any other questions regarding the recruitment process please refer to our FAQs. In case of technical difficulties with the website, please send an email to careersite@philips.com. 
(Note: To ensure fairness and legal compliance in our recruitment processes, only technical issues will be monitored through the above inbox. Please do not submit resumes or applications to this email, as they will not be reviewed. Only applications received through the online application process will be considered.)

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你不知道的飞利浦

Over 125 years ago, Frederik and Gerard Philips started a small light bulb company in Eindhoven. Little did they realize that it would become a global force of innovation, committed to improving billions of lives worldwide. But it did. Today, Philips is a world leading health technology company with a vision to make life better for people worldwide through meaningful innovation. Making good on this promise depends on our passionate, inspirational, collaborative and diverse team. We have over 80,000+ brilliant people around the world but are always looking for more. Like-minded, motivated, focused minds to join us in creating a healthier, more connected society while tranforming themselves personally and professionally. Working at Philips is more than a job. It's an experience filled with unexcepted moments that will transform you in lasting and positive ways. Help us improve the world for the better while building a career that no one could have planned for. Even you.

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