Posted on Oct 12th 2019

CRM Manager

中国,上海,上海

Full time

336773

保存职位

Posted on Oct 12th 2019

中国,上海,上海

Full time

394101

保存职位

Job Title

CRM Manager

Job Description

You are responsible for

  • Develop and execute Tmall/JD HYT/Douyin annual operation plan.
  • Develop and execute recruitment mechanism, membership benefits and member life cycle management.
  • Develop and execute monthly campaign. Including member activation theme& mechanisms development, monitor the progress and evaluate the performance.
  • Collaborate with JD/Tmall HYT/Douyin teams and Philips EC teams to plan and execute Platform level campaign.
  • Partner with call center and after sales service team to ensure a world class member experience.
  • Responsible for member journey and on boarding experience, make sure visibility, content and offering are correct.
  • Lead and collaborate with operation agency to deliver high performance recruitment.
  • Manage and track member points and redemption.
  • Conduct daily management, monthly store level review and related data analysis.
  • Partner with agency, manage the backend system and ensure the data accuracy and timely upload to Philips database.
  • Play as ECRM expert to support Omni-channel loyalty program.

To succeed in this role, you should have the following skills and experience

  • Winning sprits, strong leadership and entrepreneurship to make the things happen.
  • Strong communication and story-telling skills, able to convince stakeholders, particularly for cross department projects.
  • Problem solving skills with flexible approaching and creative thinking.
  • Result driven, able to delivery results with limited resources and pressure.
  • Proactive, good team work spirit and consumer centricity mindset.
  • Bachelor degree in a business-related field (advanced degree is a plus), along with a proven track record of success.
  • Middle to high level experience on data analysis and reporting.
  • 4-5 years of prior experience in CRM area, including a minimum of 2 years in JD/Tmall HYT/Douyin related position.
  • Proven experience in managing CRM projects from conception to implementation to delivery with quantifiable results, from leading to supervising the execution.
  • Fluent English communication skills.

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Over 125 years ago, Frederik and Gerard Philips started a small light bulb company in Eindhoven. Little did they realize that it would become a global force of innovation, committed to improving billions of lives worldwide. But it did. Today, Philips is a world leading health technology company with a vision to make life better for people worldwide through meaningful innovation. Making good on this promise depends on our passionate, inspirational, collaborative and diverse team. We have over 80,000+ brilliant people around the world but are always looking for more. Like-minded, motivated, focused minds to join us in creating a healthier, more connected society while tranforming themselves personally and professionally. Working at Philips is more than a job. It's an experience filled with unexcepted moments that will transform you in lasting and positive ways. Help us improve the world for the better while building a career that no one could have planned for. Even you.

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