Posted on Oct 12th 2019

Activation Manager, Mask


Full time



Posted on Oct 12th 2019


Full time



Job Title

Activation Manager, Mask

Job Description

In this role, you have the opportunity to

  • Build great engagement with Philips new 2 market Fresh Air Mask consumer by routine communication on own media and new launch and always-on campaign to help drive Philips New 2 market Fresh Air Mask category penetration in China as No1 leading brand.

You are responsible for

  • Define Mask communication strategy together with business marketing.
  • Understand consumer and industry trend, drive awareness and preference of Mask.
  • A&P budgeting planning.
  • Lead activation team and external agencies to deliver.
  • Work with consumer marketing and BCC sales and marketing to deliver relevant campaigns and sell out activations. Keep strong relationship and teamwork.
  • Always keep energetic and enthusiasm of delivering new launch campaign and sustain campaigns, engage and leverage BMC BCC resources to maximize sell out
  • Campaign efficiency improvement. And create halo effect on entire category.
  • Deliver M+1 spot plan and M+3 communication calendar every month.

You are a part of

This position reports to Fresh Air Mask BMC Lead, responsible for total Fresh Air Mask business and marketing overall, including sell in, sell out, stock, P&L, market share, BMC plan. This position cooperate with business marketing managers, BCC, consumer marketing, etc. and external agencies.

To succeed in this role, you should have the following skills and experience

  • Bachelor degree. Major in marketing, digital background preferred.
  • Experience: 6-8 years of consumer marketing, market share driven activations.
  • Quick learning and willingness to explore, review, improve.
  • Teamwork spirit, respect matrix team members. Challenge in a constructive way to always strive for improvements.
  • Good at data mining, analysis, tracking, etc.
  • Master in understanding and expression, to make sure understand target audience, customers, and management teams.
  • Fluent English & Mandarin

In return, we offer you

A path towards your most rewarding career. Philips Fresh Air Mask is the first category that carries Philips consumer health strategy to deliver healthier breathing experience for consumers.  It is landing in Health system, Sleep respiratory care business, which is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

  • A professional but fun workplace, A healthy work-life balance environment;
  • An energetic, genuine, inventive, supportive and dynamic team atmosphere;

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.


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Over 125 years ago, Frederik and Gerard Philips started a small light bulb company in Eindhoven. Little did they realize that it would become a global force of innovation, committed to improving billions of lives worldwide. But it did. Today, Philips is a world leading health technology company with a vision to make life better for people worldwide through meaningful innovation. Making good on this promise depends on our passionate, inspirational, collaborative and diverse team. We have over 80,000+ brilliant people around the world but are always looking for more. Like-minded, motivated, focused minds to join us in creating a healthier, more connected society while tranforming themselves personally and professionally. Working at Philips is more than a job. It's an experience filled with unexcepted moments that will transform you in lasting and positive ways. Help us improve the world for the better while building a career that no one could have planned for. Even you.




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