Posted on Oct 12th 2019

Senior Activation Manager, Air


Full time



Posted on Oct 12th 2019


Full time



Job Title

Senior Activation Manager, Air

Job Description

In this role, you have the opportunity to participate in improving people’s life and turn Houses to Homes

You are responsible for

1, Lead Air activation plan development and execution, and connect with stakeholders (BCC/Channel marketing/MI&A) with the latest performance and insight delivery on activated touch points

2, Understand consumer decision journey and China media environment, develop E2E activation plan for Air business growth

3, Develop and automate the tracking functionality, campaign DMP, ensure accurate and quality of data captured, continuous improvement with agencies on data gathering solutions and data processing flows to automate reporting

4, Address business challenges and articulate the data insights with business situation, to align data driven conclusions and optimization actions with stakeholders on activation, including digital media touch points, Creative content and EC ROI

5. Be the performance eyes and ears for Air business activity with a voracious focus on continuous performance improvement to the Activation

To succeed in this role, you should have the following skills and experience

  • 8+ years of activation, 5+ years digital experience in B2C industry, marketing/communication background is preferred
  • Strong data analysis skill and good digital innovation mindset
  • Knowledge of China media and data tools like Databank, Jiushufang & Alimama, understand data availability and data tracking solutions
  • Track record on media optimization and EC growth with data insights
  • Ability to think from business and sales perspective, team player, communication & organizational skills
  • Fluent English & Mandarin

In return, we offer you

Describe in two to three lines what tangible and intangible benefits the incumbent will gain in this role. Use our Employer Value Proposition (EVP) themes and information gathered in the RSM as input sources.

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 2.5 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there,you can also learn about our recruitment process, or find answers to some of the frequently asked questions.


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Over 125 years ago, Frederik and Gerard Philips started a small light bulb company in Eindhoven. Little did they realize that it would become a global force of innovation, committed to improving billions of lives worldwide. But it did. Today, Philips is a world leading health technology company with a vision to make life better for people worldwide through meaningful innovation. Making good on this promise depends on our passionate, inspirational, collaborative and diverse team. We have over 80,000+ brilliant people around the world but are always looking for more. Like-minded, motivated, focused minds to join us in creating a healthier, more connected society while tranforming themselves personally and professionally. Working at Philips is more than a job. It's an experience filled with unexcepted moments that will transform you in lasting and positive ways. Help us improve the world for the better while building a career that no one could have planned for. Even you.




* 我希望收到飞利浦工作提醒。 这是什么意思?


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