Posted on Oct 12th 2019

Senior Marketing Plan and Activation Manager, Mother& Child Care


Full time



Posted on Oct 12th 2019


Full time



Job Title

Senior Marketing Plan and Activation Manager, Mother& Child Care

Job Description

In this role, you have the opportunity to

  • Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Health Technology;

You are responsible for

Overall Philips Avent brand marketing activities from planning to execution, leading a full scope of media planning, offline display and omini-channel activations.

  • Owns and defines Avent brand propositions and communication strategy to drive brand preference
  • Owns category activation budget for the category
  • Define and implement clear communication strategy and activation plans in all touch points, includes not limited to Media planning, digital, BTLs and MBS partners omini-channel activation to support sales team sales realization
  • Lead campaign, social and other activation development, and track/optimization
  • Drive channel account team planning and execution
  • Closely work with product marketing team to drive execution of NPIs success in accounts
  • Responsible for KPIs in terms of organic and in-organic traffic, media efficiency, SOV and brand preference.
  • Manage & coach and improve capability of his/her activation team

You are a part of

The Mother and Child Care Business Unit from  Philips Personal Health. You will report to business leader and collaborate with many other members within BU, and central consumer marketing team including, Digital marketing, PR, Philips healthy lab, assets, Finance, etc.

To succeed in this role, you should have the following skills and experience

  • Minimum 8 years of experience in marketing activations ( media planning, seeding, branding, campaigns, and PR) preferred from mother & Child, food or beverage,  luxury goods.
  • Agency background is preferred, with strong understanding of consumer motivations and insights.
  • Ability to understand business principles, and drive realization of activations to support business financial
  • A driven, solution-oriented, analytical candidate, who is a quick decision-maker.
  • An outgoing personality who is persuasive in communication, has ability to collaborate effective with and manage stakeholders and agency partners. 
  • An organizer with excellent planning & organizational skills, being able to prioritize and manage both short term and long term tasks/priorities and stress resistant.
  • Excellent project management skills and broad interests that allow you to create multi-disciplinary environments that inspire and motivate others;
  • At least 2 years of proven track record in leading and developing teams
  • Excellent fluency in written/spoken Chinese and English. 

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

  • A professional but fun workplace, A healthy work-life balance environment;
  • An energetic, genuine, inventive, supportive and dynamic team atmosphere;

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.


If you forgot your password, you can click the Forgot Password  button on the Sign In screen to reset it.




Over 125 years ago, Frederik and Gerard Philips started a small light bulb company in Eindhoven. Little did they realize that it would become a global force of innovation, committed to improving billions of lives worldwide. But it did. Today, Philips is a world leading health technology company with a vision to make life better for people worldwide through meaningful innovation. Making good on this promise depends on our passionate, inspirational, collaborative and diverse team. We have over 80,000+ brilliant people around the world but are always looking for more. Like-minded, motivated, focused minds to join us in creating a healthier, more connected society while tranforming themselves personally and professionally. Working at Philips is more than a job. It's an experience filled with unexcepted moments that will transform you in lasting and positive ways. Help us improve the world for the better while building a career that no one could have planned for. Even you.




* 我希望收到飞利浦工作提醒。 这是什么意思?


No similar jobs found