Posted on Oct 12th 2019

EC Marketing Manager, D2C


Full time



Posted on Oct 12th 2019


Full time



Job Title

EC Marketing Manager, D2C

Job Description

In this role, you have the opportunity to

  • Build a high growth business that will help improve the lives of millions people in China, while advancing Philips digital transformation journey as a global leader in Health Technology


  • To establish Philips business model on new D2C platforms like Tiktok, LRB and Kuaishou etc. Enhance PH shopper engagement capability in D2C full ecosystem and facilitate internal social digital team coordination to maximize the output.

Key Responsibility

  • Lead D2C marketing strategy based on platform trend, consumer motivation and shopper journey.
  • Set clear marketing campaign target and KPI to ensure both in/external seamless cooperation and support.
  •  Co-work with marketing team to nail down the detailed plan and 100% execution.
  • Synergize all internal digital resources to tie with Tmall marketing calendar need and do closed loop marketing to maximize output.
  •  Internal engagement/ coaching to improve key counterparts understanding of D2C marketing approaches and requirement to gain comprehensive support.
  • Closely work with platform marketing team to catch up the new marketing trend and try shopper engagement approaches to enhance marketing agility

You are a part of

  • Reporting line: Reports to New Channel Head
  • Stakeholders: External: D2C platforms, agency, distributors; Internal: PH marketing team, D2C sales team.

To succeed in this role, you should have the following skills and experience

  • 6+ years’ experience in EC marketing and social platform area.
  • Deep understanding of D2C new platforms marketing ecosystem, both in/out site. And know well about the trendy marketing approaches, like live time streaming, seeding, fans operation and etc.  And have successful case to demonstrate the experience.
  • Experienced in online esp. Alibaba campaign marketing area, related FMCG brand or agency working experience is preferred.
  • Good sales skill to manage bilateral relationships, drive all cross function team at the same pace to deliver business result.
  • Results oriented, Self-motivated and could work under pressure and dynamic circumstance
  • Good English command and paper work skill.

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

  • A professional but fun workplace, A healthy work-life balance environment;
  • An energetic, genuine, inventive, supportive and dynamic team atmosphere;

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.


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Over 125 years ago, Frederik and Gerard Philips started a small light bulb company in Eindhoven. Little did they realize that it would become a global force of innovation, committed to improving billions of lives worldwide. But it did. Today, Philips is a world leading health technology company with a vision to make life better for people worldwide through meaningful innovation. Making good on this promise depends on our passionate, inspirational, collaborative and diverse team. We have over 80,000+ brilliant people around the world but are always looking for more. Like-minded, motivated, focused minds to join us in creating a healthier, more connected society while tranforming themselves personally and professionally. Working at Philips is more than a job. It's an experience filled with unexcepted moments that will transform you in lasting and positive ways. Help us improve the world for the better while building a career that no one could have planned for. Even you.




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