In this role, you have the opportunity to
Drive the audience centric marketing planning, translating the market strategy for Health Systems on executional items per customer segment. He/She is responsible to develop the local 24 month marketing planning, ensure localization of key personas based on the market insights and define the local campaign strategy per customer segment together with the BMMs to drive reputation, generate demand, create loyalty and enable sales in the markets across all Healthsystem businesses in the Market.
You are responsible for
Local Marketing Planning
Audiences and customer decision journeys
Local Engagement & Campaign Strategy
You are a part of
Health system marketing team. It is the newly created position defined by global central marketing team to align with PBS3.0. Reporting to Solution Marketing and Program Management Leader who base in shanghai campus.
To succeed in this role, you should have the following skills and experience
In return, we offer you
A path towards your most rewarding career. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.
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Over 125 years ago, Frederik and Gerard Philips started a small light bulb company in Eindhoven. Little did they realize that it would become a global force of innovation, committed to improving billions of lives worldwide. But it did. Today, Philips is a world leading health technology company with a vision to make life better for people worldwide through meaningful innovation. Making good on this promise depends on our passionate, inspirational, collaborative and diverse team. We have over 80,000+ brilliant people around the world but are always looking for more. Like-minded, motivated, focused minds to join us in creating a healthier, more connected society while tranforming themselves personally and professionally. Working at Philips is more than a job. It's an experience filled with unexcepted moments that will transform you in lasting and positive ways. Help us improve the world for the better while building a career that no one could have planned for. Even you.