Posted on Oct 12th 2019

Activation Manager, Mother & Child Care


Full time



Posted on Oct 12th 2019


Full time



Job Title

Activation Manager, Mother & Child Care

Job Description

n this role, you have the opportunity to

  • Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Health Technology;

You are responsible for

  • Responsible in creating marketing plans based on marketing mix model
  • Owner of Avent brand activation activities execution in place in all different touch points, from social such as Tiktok, redbook, Bilibi, Kuaishou and other livestream activities execution in place and inline as marketing planning
  • Work closely with corporate consumer marketing team, drive counterpart execution on assets productions, brand communications, FSS store activations and CRM executions related to our own category.
  • Drive and work closely with sales team and sales operation team to execute well marketing plans.
  • Support category leader to drive the execution on strategic initiatives related to marketing planning, campaigns, and seeding, etc.

You are a part of

The Mother & Child Care marketing team within Philips Personal Health portfolio. You will report to Business Marketing Combination Leader, Mother & Child Care and collaborate with many other teams including Trade Marketing, Digital marketing, PR, E-commerce, Sales, Finance etc.

To succeed in this role, you should have the following skills and experience

You will be in a challenging and full focused category, with a lot of positive changes happening, therefore, we require:

  • Experience in independently plan and execute marketing planning and campaign
  • Experience in mother & Child industry is a must
  • Good interpersonal skill to influence people within own team, and other teams
  • Strong learning agility to adapt the changes, and drive the changes 
  • Strong ability in reporting to senior leaders
  • Plus. Copy/content writing/media reporting experience
  • Agency experience of 3-5 years are preferred

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

  • A professional but fun workplace, A healthy work-life balance environment;
  • An energetic, genuine, inventive, supportive and dynamic team atmosphere;

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.


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Over 125 years ago, Frederik and Gerard Philips started a small light bulb company in Eindhoven. Little did they realize that it would become a global force of innovation, committed to improving billions of lives worldwide. But it did. Today, Philips is a world leading health technology company with a vision to make life better for people worldwide through meaningful innovation. Making good on this promise depends on our passionate, inspirational, collaborative and diverse team. We have over 80,000+ brilliant people around the world but are always looking for more. Like-minded, motivated, focused minds to join us in creating a healthier, more connected society while tranforming themselves personally and professionally. Working at Philips is more than a job. It's an experience filled with unexcepted moments that will transform you in lasting and positive ways. Help us improve the world for the better while building a career that no one could have planned for. Even you.




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