Posted on Oct 12th 2019

Business Marketing Professional Senior Manager, CI

中国,北京,北京

Full time

336773

保存职位

Posted on Oct 12th 2019

中国,北京,北京

Full time

409467

保存职位

Job Title

Business Marketing Professional Senior Manager, CI

Job Description

In this role, you have the opportunity to

This leader will lead a team to ensure that products achieve revenue targets but segmenting the local market, targeting physicians, hospital groups and patients as relevant, and by creating marketing programs that maximize our position against competition, and grow physician and customer demand.

Significant to your success is the ability to build successful partnerships with the sales force, develop relationships with key opinion leaders in different teams, and to modify strategies and tactics when necessary based on voice of customer and emerging trends.

You are responsible for

  • Supporting China Cardiology Informatics business target achievement through Marketing Position/Strategy, Product/Solution training, and campaign management.
  • Driving annual strategic plan (BMC/ others) together with China local functions and BIUs to ensure annual business target realization;
  • Leading the Marketing Team and Clinical Team to provide Solution/Clinical Support, Pre-Sales Support, Market Analysis and comprehensive Product/Business Strategy setup and implementation, 2nd line clinical/application support, BIU resource leverage
  • Working closely with BIU and China team, include Sales, DI Product Marketing, MSC, Marcom, and Q&R team, to develop Value Clinical proposition, Business Strategies and define key messages to targeted customer segmentation;
  • Coordinating NPI (new product introduction)  process along with global BIU,  solution team and local Q&R team
  • Providing meaningful market insight to management team and global BG/BIUs to support business decision and long term strategic business development plan through analyzing and tracking customer needs/behavior, market trends, government policy and competition dynamic;
  • Keeping close communication and interaction with industry associations, KOLs, policy stakeholders and reference site customers, develop thought leadership programs and advisory programs to strengthen Philips leading position and influential power;
  • Leading to develop diversified marketing and sales tools to support business development, like brochure, video, leaflet, customer stories.
  • Other tasks assigned by team & company

You are a part of

EDI business team. If you're looking for a place to make a difference then you owe it to yourself to explore this opportunity!

You will report to the Business Marketing Leader, DCP&EDI, Greater China. As a key member of the team that drives China's commercial activities for CI, including the development and implementation of marketing plans and tactics.

To succeed in this role, you should have the following skills and experience

  • Bachelor degree or above, preferably majored in Medical Imaging, Clinical or other medical related field;
  • >6 years work experience on Product Marketing in healthcare industry, familiar with cardiology or heath informatics.
  • Good communication skill on both internally and externally, and open mind to share with others
  • Capability of innovative, strong accountability and initiative; Passion for new business
  • Strong in business experience, solid marketing knowledge and skills;
  • Strategic thinking, open minded and excellent communication capability to efficiently influence others;
  • Good at English and strategic presentation 

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.

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Over 125 years ago, Frederik and Gerard Philips started a small light bulb company in Eindhoven. Little did they realize that it would become a global force of innovation, committed to improving billions of lives worldwide. But it did. Today, Philips is a world leading health technology company with a vision to make life better for people worldwide through meaningful innovation. Making good on this promise depends on our passionate, inspirational, collaborative and diverse team. We have over 80,000+ brilliant people around the world but are always looking for more. Like-minded, motivated, focused minds to join us in creating a healthier, more connected society while tranforming themselves personally and professionally. Working at Philips is more than a job. It's an experience filled with unexcepted moments that will transform you in lasting and positive ways. Help us improve the world for the better while building a career that no one could have planned for. Even you.

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