Posted on Oct 12th 2019

Ali KOL Live Streaming Manager


Full time



Posted on Oct 12th 2019


Full time



Job Title

Ali KOL Live Streaming Manager

Job Description

In this role, you have the opportunity to

  • Build a high growth business that will help improve the lives of millions people in China, while advancing Philips digital transformation journey as a global leader in Health Technology;

You are responsible for

  • Support Tmall marketing strategy and calendar planning base on by category annual plan.
  • Set clear marketing campaign target and KPI to ensure both in/external seamless cooperation and support.
  • Co-work with marketing team to nail down the detailed plan and 100% execution.
  • Synergize all internal digital resources to tie with Tmall marketing calendar need and do closed loop marketing to maximize output.
  •  Internal engagement/ coaching to improve key counterparts understanding of Tmall marketing approaches and requirement to gain comprehensive support.
  • Closely work with Tmall marketing team to catch up the new marketing trend and try shopper engagement approaches to enhance marketing agilityI
  • In charge of Ali channel live streaming Operation to achieve sellout target and drive market share growth
  • KOL management

  • Own live streaming budget and optimize resource

    workout live streaming activation plan

You are a part of

  • Reporting line: Reports to Ali Director.
  • Stakeholders: External: Tmall buyers (Industry and marketing), agency; Internal: PH marketing team, Tmall sales team.

To succeed in this role, you should have the following skills and experience

  • 7+ years’ experience in digital marketing and consumer marketing area.
  • Have basic understanding of Alibaba marketing ecosystem, both in/out site. And know well about the trendy Alibaba marketing approaches, like live time streaming, seeding, fans operation and etc.  And have successful case to demonstrate the experience.
  • Experienced in online esp. Alibaba campaign marketing area, related FMCG brand or agency working experience is preferred.
  • Good sales skill to manage bilateral relationships, drive all cross function team at the same pace to deliver business result.
  • Results oriented, Self-motivated and could work under pressure and dynamic circumstance
  • Good English command and paper work skill.


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Over 125 years ago, Frederik and Gerard Philips started a small light bulb company in Eindhoven. Little did they realize that it would become a global force of innovation, committed to improving billions of lives worldwide. But it did. Today, Philips is a world leading health technology company with a vision to make life better for people worldwide through meaningful innovation. Making good on this promise depends on our passionate, inspirational, collaborative and diverse team. We have over 80,000+ brilliant people around the world but are always looking for more. Like-minded, motivated, focused minds to join us in creating a healthier, more connected society while tranforming themselves personally and professionally. Working at Philips is more than a job. It's an experience filled with unexcepted moments that will transform you in lasting and positive ways. Help us improve the world for the better while building a career that no one could have planned for. Even you.




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