Posted on Oct 12th 2019

Marketing Insights & Analytics Leader

中国,上海,上海

Full time

336773

保存职位

Posted on Oct 12th 2019

中国,上海,上海

Full time

417287

保存职位

Job Title

Marketing Insights & Analytics Leader

Job Description

In this role, you have the opportunity to

Build a high growth business that will help drive Philips Domestic Appliance China business, while advancing Philips digital transformation.

You are responsible for

The MI&A will be an leadership role in Domestic Appliance who bring expertise on consumer insights and data analytic skills to the organization, with responsibilities of,

  • Taking a key leadership role, leading a 5-6 members on marketing intelligence and analytics, holding responsibility for day-to-day control of consumer insight and business intelligence related activities for assigned BMC and BCC; data consolidation and analytic competence center for both sales/marketing performance;

  • Develop methodologies and execute consumer insights projects with a strong understanding of an array of techniques across proposition development from insights and product ideation methods to pricing, communications and in-market evaluation;

  • Develop data tracking methodologies, report framework and insights sharing process and execute data driven insights projects with a strong understanding of an array of techniques across varying data sources on eco-system, focusing on but no limited to big data provided by JD/Ali;

  • Ensure the integrity and correct interpretation of all CMI information;

  • Identifies actions to tap into identified Growth opportunities for the existing business;

  • Influences actions based on performance measurement to drive penetration and market share outperformance.

  • Consolidate market info and analyze market trend/share info

You are a part of

You will report to marketing leader, Philips Domestic Appliance and collaborate with other teams including BMC, Digital marketing, E-commerce, Sales etc.,.

To succeed in this role, you should have the following skills and experience

  • 10+ years’ experience of CMI leadership in multinational companies, Big data related CMI functions with JD/Ali data insight and analytic experience is highly preffered. Both industry and service/consultancy background will be considered.

  • Proven visible impact on business results. Ability to translate business challenges into business questions, learning plans, research designs, analysis and obtaining actionable insights.

  • Demonstrated experience and skills in Brand research, Communication development, Innovation, shopper and retailer actionable insights and research agency management.

  • Proven marketing insights specialist within a highly successful retail or digital environment;

  • Strong English and Chinese communication skills, both written and verbal;

  • Bachelor’s degree is required, Business, Computer Science, Communication or related disciplines preferred.

  • Results oriented, independent, entrepreneurial and self-motivated

In return, we offer you

A path towards your most rewarding career. Philips DA is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

  • A professional but fun workplace, A healthy work-life balance environment;
  • An energetic, genuine, inventive, supportive and dynamic team atmosphere;

Contact

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你不知道的飞利浦

Over 125 years ago, Frederik and Gerard Philips started a small light bulb company in Eindhoven. Little did they realize that it would become a global force of innovation, committed to improving billions of lives worldwide. But it did. Today, Philips is a world leading health technology company with a vision to make life better for people worldwide through meaningful innovation. Making good on this promise depends on our passionate, inspirational, collaborative and diverse team. We have over 80,000+ brilliant people around the world but are always looking for more. Like-minded, motivated, focused minds to join us in creating a healthier, more connected society while tranforming themselves personally and professionally. Working at Philips is more than a job. It's an experience filled with unexcepted moments that will transform you in lasting and positive ways. Help us improve the world for the better while building a career that no one could have planned for. Even you.

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