Posted on Oct 12th 2019

Senior Marketing Manager, Air


Full time



Posted on Oct 12th 2019


Full time



Job Title

Senior Marketing Manager, Air

Job Description

In this role, you have the opportunity to grow and be a part of a China Air marketing team

You are responsible for

  • A 24-month rolling integrated consumer marketing plan, based on Consumer, Market and competitor insights as input to the China Air market plan
  • Optimal allocation of local A&P spend as input for AOP cycles, BMC planning
  • Localization of global content and local content creation (influencers, PR, etc) in collaboration with the Digital Business Leader – Consumer, Portfolio marketing, incl. omni-channel calendar and portfolio management (SKU rationalization/ phase in phase out)
  • Local insights about consumers, markets, competition and trends, and provides input to the Businesses
  • Based on the Air Cluster Strategy and brand strategy in the Market, develops and implements the 24 month rolling Integrated Marketing Plan in the Market .
  • Works cross business and cross-cluster, where required , to ensure all consumer facing marketing activities are covered in the Market.
  • Drives demand generation and ensures that business performance is being delivered according to KPIs such as yearly sales, order intake, market shares, Integral Gross Margin (IGM) through price realization in markets, A&P, Integral Sales Margin (ISM) and marketing ROI.
  • Portfolio Marketing:
  • Provides inputs to the cluster marketing for the definition of the 24 month planning including selection of the champion propositions.

To succeed in this role, you should have the following skills and experience

  • Bachelor’s degree
  • Minimum 7 years' experience in consumer marketing management
  • Strong Stakeholder management skills
  • High Leadership Skills
  • Excellent Communication Skills both verbal and written in English

In return, we offer you 

A meaningful career, with new challenges in our dynamic organization, working in an encouraging multinational and multicultural environment. We are happy to provide you with this opportunity to work with new technologies. You will be surrounded by passionate and committed, colleagues who share your ambition to create outstanding customer experiences. Your work will be ambitious and full of opportunities for growth. Variety and challenge will be part of your daily routines. 

Why should you join Domestic Appliances? 

Philips’ Domestic Appliances business is a global leader with EUR 2.3 billion in sales in 2019 in kitchen appliances, coffee, garment care and home care appliances, with successful products such as the Airfryer, Perfect Care Steam Generators, Automatic Coffee Machines with LatteGo and SpeedPro Max Aqua vacuum cleaner, and many more that are used by millions of people every day across the world.  

In January 2020, Philips announced that it would be considering new ownership options for Domestic Appliances, as it is not a strategic fit for the company’s future as a health technology leader, and committed to finding the right home for the business to ensure that it is set up for continued success serving customers, leveraging the Philips brand and driving growth across the markets that it serves.  

In its 128-year history as a leading innovator, Philips has had to reinvent itself a number of times to remain competitive. This has involved several high-profile divestments, resulting in the company’s successful track record in managing complex change of this scale.  Such transformations offer unique opportunities for employees to ‘make their mark’ and gain expertise in a specific and dynamic environment - those who can deliver results while navigating and contributing to changes will gain unique skills and perspective that will prove valuable for the rest of their careers. 


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Over 125 years ago, Frederik and Gerard Philips started a small light bulb company in Eindhoven. Little did they realize that it would become a global force of innovation, committed to improving billions of lives worldwide. But it did. Today, Philips is a world leading health technology company with a vision to make life better for people worldwide through meaningful innovation. Making good on this promise depends on our passionate, inspirational, collaborative and diverse team. We have over 80,000+ brilliant people around the world but are always looking for more. Like-minded, motivated, focused minds to join us in creating a healthier, more connected society while tranforming themselves personally and professionally. Working at Philips is more than a job. It's an experience filled with unexcepted moments that will transform you in lasting and positive ways. Help us improve the world for the better while building a career that no one could have planned for. Even you.




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