Posted on Oct 12th 2019

Product Marketing Manager Image Guided Therapy


Full time



Posted on Oct 12th 2019


Full time



Job Title

Product Marketing Manager Image Guided Therapy

Job Description

In this role, you have the opportunity to

Contribute to fundamentally improving people’s Health & Well-being, through meaningful innovation. We have a unique opportunity for a Sr. Product Manager to join the highly successful Image Guided Therapy Systems business focusing on strategic alliances and 3rd party integrated solutions for the Greater China market. You will enter the multinational environment of the Business Group Image Guided Therapy at Philips Healthcare 

You are responsible for 

As Product Marketing Manager you will drive the definition, development and introduction of winning propositions for the market of Image Guided Therapy Systems for the Greater China market, enabling our customers to deliver the best possible patient care at optimal economical value while performing minimal invasive cardiovascular procedures. To deliver the proper end-to-end solutions partners and 3rd party propositions are becoming more and more important. By working in close alignment with customers, partners, markets and internal stakeholders, you will strive to continuously improve our integral offerings. 

  • Define the upstream marketing roadmap for partnerships with responsibility of creation and execution of strategic business and marketing growth plans
  • Managing partners and prepare and manage the go to market for 3rd-party based solutions
  • Contribute to the definition of the integral proposition based on market- and customer insights, including value proposition, supporting claims, pricing strategy, offer design, target customers and markets. 
  • Co-steer the development and delivery of new propositions in cooperation with Key Opinion Leaders, target markets and internal stakeholders (esp. Executives, Marcom, Customer Service, Clinical Specialist, Regulatory Affairs and R&D)
  • Define the launch strategy and drive the global execution in collaboration with the local markets.

You are a part of

The cardiovascular system is the core of what we sell in Image Guided Therapy – Systems (IGT-S). The IGT-S organization is responsible for marketing, development and manufacturing of image guidance solutions in the area of cardiac or vascular medical diagnosis and intervention (e.g. balloon angioplasty and stent procedures) for the Greater China market. You will be part of the marketing team that is focusing on both upstream and downstream marketing deliverables, including new product development and Go To Market strategies. IGT-S is the global market leader and in the heart of Philips Healthcare. This position is based in China and you will report to the Director Product Management. 

To succeed in this role, you should have the following skills and experience 


  • Master degree in Business Administration, Marketing or related fields with excellent academic track record.


  • At least 8 - 10 years of experience in an international business environment in marketing or product management; ideally in a high tech environment. Experience of working with external partners is a plus.
  • Expertise in market segmentation, product and service strategy, competitive strategy, and product/service development.
  • Strong conceptual and analytical skills; ability to synthesize market and customer feedback and experience with Value Proposition development
  • Ability to guide and drive the development of new products from the initial phase until the final product; broad interests that allow you to interact with various disciplines; inspire and motivate others.
  • Affinity with medical technologies and the interfaces between these technologies
  • Experience with various aspects of Healthcare marketing -both strategic and tactical- to ensure successful launch of our proposition (s) in the market
  • Ability to collaborate with local marketing and sales teams, influence others, present convincing arguments and build and maintain extensive networks
  • Excellent communication skills to interact with different stakeholders in the organization as well as with business partners and customers.
  • Highly entrepreneurial and eager with a natural affinity for healthcare business, and a market and customer driven approach to product creation
  • Independent and self-starting
  • Solid spoken and written skills in Mandarin and English  

In return, we offer you

A challenging, innovative environment with great opportunities for you to explore. Our benefits are very competitive and designed around your preferences:

  • A competitive salary;
  •  A variable bonus based on both Philips' results and personal performance;
  •  A solid company pension scheme and an attractive health insurance package;
  • The opportunity to buy Philips shares and products at a discount;
  •  A healthy work-life balance. 

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 2.5 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there,you can also learn about our recruitment process, or find answers to some of the frequently asked questions.


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Over 125 years ago, Frederik and Gerard Philips started a small light bulb company in Eindhoven. Little did they realize that it would become a global force of innovation, committed to improving billions of lives worldwide. But it did. Today, Philips is a world leading health technology company with a vision to make life better for people worldwide through meaningful innovation. Making good on this promise depends on our passionate, inspirational, collaborative and diverse team. We have over 80,000+ brilliant people around the world but are always looking for more. Like-minded, motivated, focused minds to join us in creating a healthier, more connected society while tranforming themselves personally and professionally. Working at Philips is more than a job. It's an experience filled with unexcepted moments that will transform you in lasting and positive ways. Help us improve the world for the better while building a career that no one could have planned for. Even you.




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