Posted on Oct 12th 2019

Senior Marketing Activation Manager, Floor care

中国,上海,上海

Full time

336773

保存职位

Posted on Oct 12th 2019

中国,上海,上海

Full time

430029

保存职位

Job Title

Senior Marketing Activation Manager, Floor care

Job Description

Responsibilities:

1, Lead FC marketing activation plan development and execution, and connect with stakeholders (BCC/Channel marketing/MI&A) with the latest performance and insight delivery on activated touch points

2, Understand consumer decision journey and China media environment, develop E2E activation plan for FC business growth

3, Develop and automate the tracking functionality, campaign DMP, ensure accurate and quality of data captured, continuous improvement with agencies on data gathering solutions and data processing flows to automate reporting

4, Address business challenges and articulate the data insights with business situation, to align data driven conclusions and optimization actions with stakeholders on activation, including digital media touch points, Creative content and EC ROI

5. Be the performance eyes and ears for Air business activity with a voracious focus on continuous performance improvement to the Activation
 

Requirements:

  • 8+ years of activation, 5+ years digital experience in B2C industry, marketing/communication background is preferred
  • Strong data analysis skill and good digital innovation mindset
  • Knowledge of China media and data tools like Databank, Jiushufang & Alimama, understand data availability and data tracking solutions
  • Track record on media optimization and EC growth with data insights
  • Ability to think from business and sales perspective, team player, communication & organizational skills
  • Fluent English & Mandarin

In return, we offer you 

A meaningful career, with new challenges in our dynamic organization, working in an encouraging multinational and multicultural environment. We are happy to provide you with this opportunity to work with new technologies. You will be surrounded by passionate and committed colleagues who share your ambition to create outstanding customer experiences. Your work will be ambitious and full of opportunities for growth. Variety and challenge will be part of your daily routines.

 

Other benefits include:

·       Annual bonus based on performance achieved 

·       Private medical care with option to extend it to family members 

·       Discount for Philips Domestic Appliances’ products 

·       Language courses 

·       Relocation package applicable for people moving in from outside of Łódź region 

·       Promotion of healthy lifestyle in the office (fruits twice / week in the office, gym, massage chairs, various events) 

 

Why should you join Philips Domestic Appliances?

Philips’ Domestic Appliances business is a global leader with approximately 7,500 employees and EUR 2.3 billion in sales in 2019 in kitchen appliances, coffee, garment care and home care appliances, with successful products such as the Airfryer, Perfect Care Steam Generators, Automatic Coffee Machines with LatteGo and SpeedPro Max Aqua vacuum cleaner, and many more that are used by millions of people every day across the world.

 

In its 130-year history as a leading innovator, Philips has had to reinvent itself a number of times to remain competitive. This has involved several high-profile divestments, resulting in the company’s successful track record in managing complex change of this scale.  Such transformations offer unique opportunities for employees to ‘make their mark’ and gain expertise in a specific and dynamic environment - those who can deliver results while navigating and contributing to changes will gain unique skills and perspective that will prove valuable for the rest of their careers.

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Over 125 years ago, Frederik and Gerard Philips started a small light bulb company in Eindhoven. Little did they realize that it would become a global force of innovation, committed to improving billions of lives worldwide. But it did. Today, Philips is a world leading health technology company with a vision to make life better for people worldwide through meaningful innovation. Making good on this promise depends on our passionate, inspirational, collaborative and diverse team. We have over 80,000+ brilliant people around the world but are always looking for more. Like-minded, motivated, focused minds to join us in creating a healthier, more connected society while tranforming themselves personally and professionally. Working at Philips is more than a job. It's an experience filled with unexcepted moments that will transform you in lasting and positive ways. Help us improve the world for the better while building a career that no one could have planned for. Even you.

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