Posted on Oct 12th 2019

Sr. Innovation Marketing Manager Floor Care


Full time



Posted on Oct 12th 2019


Full time



Job Title

Sr. Innovation Marketing Manager Floor Care

Job Description

In this role, you have the opportunity to

•Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Domestic Appliance

You are responsible for

As a Senior Innovation Marketing Manager, you are part of the Philips China Floor care team. In this role, you have the opportunity to advance your career in a dynamic environment and contribute to fundamentally improving people’s health & well-being, through meaningful innovation.

You will develop the product roadmap, manage the portfolio and drive the definition, development and introduction of products that bring ever-more rewarding and enjoyable experiences to consumers by meeting their needs.

Core activities include:

  • Develop a deep understanding of local consumer & shopper insights, market trends and the competitive landscape. Translate these insights into winning local propositions.
  • Feed the global and local innovation pipeline with local consumer insights, tailor global innovations with local propositions and messaging, explore new value spaces and help shape up the future portfolio.
  • Define the 24 month product roadmap: Identify opportunities for the business, translate the needs of the business to product cadence. Use data analysis to construct the business case to support decision making.
  • Develop connected propositions that are relevant for consumers in China and provide inputs for further development of the Philips digital recipe platform.
  • Manage the market introduction process for new launches.
  • Monitor and discuss product business performance on a regular basis with the China Floor Care team.
  • Collect consumer feedback e.g. via online reviews to drive continuous improvement.
  • Manage the product phase out process.
  • Build and maintain extensive relationships with key stakeholders including retail customers, innovation centers, global consumer marketing, Design, market intelligence and local Management Team.
  • Always act with integrity and follow the Philips Global Business Principles.

To succeed in this role, you should have the following skills and experience

  • Minimum 8 years of experience in the field of consumer marketing or product management. 
  • University degree with Business/ Strategic Marketing direction.
  • Experience with translating market research and shopper insights into product concepts and new propositions.
  • Experience with product development and product launches.
  • An outgoing personality who is persuasive in communication, has ability to collaborate effectively with and manage stakeholders. 
  • An organizer with excellent planning & organizational skills, being able to prioritize
  • and manage both short term and long term tasks/priorities and stress resistant.
  • A driven, solution-oriented, analytical candidate, who is a quick decision-maker.
  • High affinity with cooking and (digital) innovation
  • Excellent fluency in written/spoken Chinese and English. 

In return, we offer you
A meaningful career, with new challenges in our dynamic organization, working in an encouraging multinational and multicultural environment. We are happy to provide you with this opportunity to work with new technologies. You will be surrounded by passionate and committed, colleagues who share your ambition to create outstanding customer experiences. Your work will be ambitious and full of opportunities for growth. Variety and challenge will be part of your daily routines.

Why should you join Domestic Appliances?

Philips’ Domestic Appliances business is a global leader with EUR 2.3 billion in sales in 2019 in kitchen appliances, coffee, garment care and home care appliances, with successful products such as the Airfryer, Perfect Care Steam Generators, Automatic Coffee Machines with LatteGo and SpeedPro Max Aqua vacuum cleaner, and many more that are used by millions of people every day across the world. 

In its 128-year history as a leading innovator, Philips has had to reinvent itself a number of times to remain competitive. This has involved several high-profile divestments, resulting in the company’s successful track record in managing complex change of this scale.  Such transformations offer unique opportunities for employees to ‘make their mark’ and gain expertise in a specific and dynamic environment - those who can deliver results while navigating and contributing to changes will gain unique skills and perspective that will prove valuable for the rest of their careers.


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Over 125 years ago, Frederik and Gerard Philips started a small light bulb company in Eindhoven. Little did they realize that it would become a global force of innovation, committed to improving billions of lives worldwide. But it did. Today, Philips is a world leading health technology company with a vision to make life better for people worldwide through meaningful innovation. Making good on this promise depends on our passionate, inspirational, collaborative and diverse team. We have over 80,000+ brilliant people around the world but are always looking for more. Like-minded, motivated, focused minds to join us in creating a healthier, more connected society while tranforming themselves personally and professionally. Working at Philips is more than a job. It's an experience filled with unexcepted moments that will transform you in lasting and positive ways. Help us improve the world for the better while building a career that no one could have planned for. Even you.




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