Posted on Oct 12th 2019

Wechat Ecommerce Lead

中国,上海,上海

Full time

336773

保存职位

Posted on Oct 12th 2019

中国,上海,上海

Full time

432296

保存职位

Job Title

Wechat Ecommerce Lead

Job Description

Job Description Summary

  • Works as an Online Account Manager, on problems of diverse scope where analysis of online account data requires evaluation of identifiable factors.
  • The development of the solution requires a multi-disciplinary approach and knowledge of online account principles, -theories and -concepts.
  • Formulates the solution for (technical) partial problems that cannot be found by combining previous experiences but by composing newly acquired online account knowledge.
  • May lead multi-disciplinary online account change projects, managing a number of people. Works independently and provides consultative advice within specific functional areas.
  • Introduces online account methods/procedures that are new for the organisation. Applies advanced online account process principles to multiple tasks. Proficient in area of specialization and contributes in other disciplines.
  • Determines feasibility of online account concepts or projects. Has basic knowledge of related disciplines.
  • Typically requires a Bachelor’s degree with > 5 years of related experience in online account management; or a Master’s degree with < 3 years of related experience in online account management.

工作职责:

  • 负责公司微信私域生态框架的搭建及落地执行,完成从0-1的搭建、成型及日常运营
  • 负责建立与外部各渠道的良好关系,整合各渠道的资源
  • 内容策划:带领团队独立运营,包括但不限于选题、内容策划、运营维护、投放及效果跟进
  • 视频号运营:根据视频号及公众号用户画像建立有效运营及内容产出,提高用户的关注度和转化率,对粉丝增长负责。
  • 微商城运营:负责微商城产品选品,依据公司GMV拆解落地,独立策划内购、粉丝日等主题活动,并依据用户使用良好体验提出技术板块优化需求,完成公司既定GMV指标需求
  • 公众号运营:横向沟通,协同市场部完成公众号内容输出,完成粉丝增长需

任职资格:

  • 全日制统招本科以上学历。
  • 3年以上品牌电商运营经验,熟悉WeChat平台,有相关WeChat店铺运营经验,或WeChat平台方运营经验者优先。
  • 良好的沟通、谈判能力,以及良好的团队合作精神。
  • 具备良好的沟通与团队管理能力,能够独立组建团队,制定销售、营销政策和管理制度。
  • 具备高度的市场敏感度,极强的数据分析能力、创新能力,市场感知能力,能根据市场情况制订有针对性的营销方案。
  • 具有敏锐地洞察力及对数字敏感,能收集信息并进行合理的整理和分析。

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Over 125 years ago, Frederik and Gerard Philips started a small light bulb company in Eindhoven. Little did they realize that it would become a global force of innovation, committed to improving billions of lives worldwide. But it did. Today, Philips is a world leading health technology company with a vision to make life better for people worldwide through meaningful innovation. Making good on this promise depends on our passionate, inspirational, collaborative and diverse team. We have over 80,000+ brilliant people around the world but are always looking for more. Like-minded, motivated, focused minds to join us in creating a healthier, more connected society while tranforming themselves personally and professionally. Working at Philips is more than a job. It's an experience filled with unexcepted moments that will transform you in lasting and positive ways. Help us improve the world for the better while building a career that no one could have planned for. Even you.

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