Posted on Oct 12th 2019

Creative Excellence Leader

中国,上海,上海

Full time

336773

保存职位

Posted on Oct 12th 2019

中国,上海,上海

Full time

433007

保存职位

Job Title

Creative Excellence Leader

Job Description

In this role, you have the opportunity to

  • Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips marketing transformation as a global leader in Health Technology;

The purposes of this position are:

Digital Marketing has transformed the marketing landscape and will continue to gain momentum with the increasing widespread proliferation of connected devices. The role will be responsible for establishing the break-through communication strategy and delivering the world-class marketing creative, and performance marketing model of growth mindset.

He/ She plays an important role in ensuring world-class marketing by:

  • Responsible for developing marketing communication strategy, direct to consumer digital footprint and engagement
  • Deliver world-class creative, establish social content strategy and uplift the brand preference in strategic important group
  • Cultivate and manage performance marketing for emerging channel, eg: Tiktok, Little Red Book, etc.
  • Explore and evaluate emerging digital marketing/e-Commerce opportunities;
  • Set up framework of the creative excellence team and internal production studio. Identify the WOW with global and cross-functional team.
  • Develop training and insert design thinking with best-practice facilities to improve organization-wide marketing proficiency.
  • Communicate with global and BMC marketing team to translate the strategies into creative and content strategy.

You are a part of

You will report to Philips contents & engagement leader and collaborate with many other teams including Brand Marketing, Media, EC, Insights team etc.,.

To succeed in this role, you should have the following skills and experience

  • Approximately 10-12 years of marketing experience in the marketing function/ creative agency with multinational consumer goods companies
  • Minimum 3-5 years’ experience in creative development areas – knows how to bring the break-through creative
  • Familiar with digital world and emerging platform with strong growth mindset.
  • Maturity to independently manage projects and strong influence power
  • Entrepreneurial spirit, result-driven and strong analytical justification for all decisions;
  • Strong English and Chinese communication skills, both written and verbal
  • Bachelor’s degree is required, Business, Computer Science, Communication or related disciplines preferred.

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible

 work schedule and access to local well-being focused activities.

  • A professional but fun workplace, A healthy work-life balance environment;
  • An energetic, genuine, inventive, supportive and dynamic team atmosphere;

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.

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Over 125 years ago, Frederik and Gerard Philips started a small light bulb company in Eindhoven. Little did they realize that it would become a global force of innovation, committed to improving billions of lives worldwide. But it did. Today, Philips is a world leading health technology company with a vision to make life better for people worldwide through meaningful innovation. Making good on this promise depends on our passionate, inspirational, collaborative and diverse team. We have over 80,000+ brilliant people around the world but are always looking for more. Like-minded, motivated, focused minds to join us in creating a healthier, more connected society while tranforming themselves personally and professionally. Working at Philips is more than a job. It's an experience filled with unexcepted moments that will transform you in lasting and positive ways. Help us improve the world for the better while building a career that no one could have planned for. Even you.

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