Posted on Oct 12th 2019

Senior Innovation Marketing Manager, Male Grooming


Full time



Posted on Oct 12th 2019


Full time



Job Title

Senior Innovation Marketing Manager, Male Grooming

Job Description

In this role, you have the opportunity to

  • Build a high growth business that will help improve the lives of millions of People in China, while advancing Philips digital transformation journey as a global leader in Health Technology;

You are responsible for

  • Develops L4L product and marketing propositions for China

  • Builds market analysis and business cases for each proposition

  • Supports the creation of the insights, claims, competitive analysis and commercial requirements for product propositions, supports the product development process

  • Owns the development of selected derivative products, marketing propositions, and online initiatives

  • Works with the cross-functional matrix to drive product and marketing proposition development and deployment (I&D, Design, Quality, Supply, Marcom)

  • Drives consumer and market insights for the category

  • Proposes, analyzes, summarizes, and categorize consumer research to drive insights

  • Collects market and shopper insights

  • Drives the China go to market approach and deployment downstream

  • Analyzes key needs to successfully launch product and marketing propositions

  • Creates pre-trade presentations and supports product launches

  • Drives category/categories online excellence and selected online projects

You are a part of

Male Grooming marketing team and collaborate with many other teams including Digital marketing, E-commerce, Sales, Finance etc.,.

To succeed in this role, you should have the following skills and experience

  • 9+ years of professional business experience, specialized in upstream marketing capabilities.

  • Able to understand how to translate consumer needs into value proposition development and support in go-to- market strategy setting.

  • Experience in projects ownership and driving the full product development chain co-working with cross-functional, multi-cultural teams (I&D, Design, Supply, Marcom etc.)

  • Seniority to drive projects independently

  • Domain knowledge, specializes in Male Grooming / Skincare

  • Strong learning ability and inter-personal communication skill

  • Fluent English & Mandarin

In return, we offer you

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.

  • A professional but fun workplace, A healthy work-life balance environment;

  • An energetic, genuine, inventive, supportive and dynamic team atmosphere;

Why should you join Philips?

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked




Over 125 years ago, Frederik and Gerard Philips started a small light bulb company in Eindhoven. Little did they realize that it would become a global force of innovation, committed to improving billions of lives worldwide. But it did. Today, Philips is a world leading health technology company with a vision to make life better for people worldwide through meaningful innovation. Making good on this promise depends on our passionate, inspirational, collaborative and diverse team. We have over 80,000+ brilliant people around the world but are always looking for more. Like-minded, motivated, focused minds to join us in creating a healthier, more connected society while tranforming themselves personally and professionally. Working at Philips is more than a job. It's an experience filled with unexcepted moments that will transform you in lasting and positive ways. Help us improve the world for the better while building a career that no one could have planned for. Even you.




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