Posted on Oct 12th 2019

Innovation Marketing Manager- Male Grooming


Full time



Posted on Oct 12th 2019


Full time



Job Title

Innovation Marketing Manager- Male Grooming

Job Description

You are responsible for

•To be in charge of Philips Personal Health products(Male grooming )innovation planning and development

•Develop winning and effective product range and innovation roadmap

•Drive definition, development, introduction and maintenance of the products/solutions/ lifecycle and services, in line with portfolio marketing strategy, to get the optimal combination of performance and price in time

•Be responsible to define local winning proposition for each product innovation

•Responsible for building and realization of the business case

•Be responsible for product concept creation and validation in local market to ensure its local consumer & competition set & business relevancy

•Be responsible for local launch strategy development (target, positioning, product, pricing, channel)

•Work closely with BG team on product feature design and on-time delivery with high quality and local relevancy

•New product development management with key deliveries

• Product/range management through performance analyze and action plan generation

• Gathering and deep dive analyze information of product performance, market, consumer, customer, competitors to support analysis such as  SWOT, range build up, portfolio management, innovation opportunities, competition etc.

•Work with MI team on product proposition/concept/pricing consumer validation

•Work closely with other function teams to ensure new product launch E2E plan and execution excellence.   

You are a part of

You will be part of Regional Marketing Combination team and report to the CMM Director. And you will collaborate with many other function teams including R&D, Design, Trade Marketing, Digital marketing, PR, E-commerce, Sales, Finance etc.

To succeed in this role, you should have the following skills and experience

•Minimum 5 years of experience in marketing role with a proven track record on delivering top- and bottom-line business results

•Experience with product innovation, include proposition definition and E2E lead cross functional teams to deliver new innovations to the market

•University degree with Business/ Strategic Marketing direction is preferred

•Experience with marketing activation, and strong understanding of consumer motivations and insights

•A solid understanding of digital marketing, CRM and e-commerce. Is able to demonstrate understanding of digital landscape and multi-channel environment. 

•Ability to understand Profit & Loss account.

•A driven, solution-oriented, analytical candidate, who is a quick decision-maker.

•An organizer with excellent planning & organizational skills, being able to prioritize and manage both short term and long term tasks/priorities and stress resistant.

•An outgoing personality who is persuasive in communication, has ability to collaborate effective with and manage stakeholders and agency partners.

•Excellent fluency in written/spoken Chinese and English.




Over 125 years ago, Frederik and Gerard Philips started a small light bulb company in Eindhoven. Little did they realize that it would become a global force of innovation, committed to improving billions of lives worldwide. But it did. Today, Philips is a world leading health technology company with a vision to make life better for people worldwide through meaningful innovation. Making good on this promise depends on our passionate, inspirational, collaborative and diverse team. We have over 80,000+ brilliant people around the world but are always looking for more. Like-minded, motivated, focused minds to join us in creating a healthier, more connected society while tranforming themselves personally and professionally. Working at Philips is more than a job. It's an experience filled with unexcepted moments that will transform you in lasting and positive ways. Help us improve the world for the better while building a career that no one could have planned for. Even you.




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